Services

Four services. Buy one, or run them as one system.

The Panel Check shows where your pipeline leaks. Signal Desk finds the accounts worth working. Leak Fix closes the leaks, and Panel Ops keeps the system tuned. Each has a fixed scope and a clear output.

01 · GTM audit · 2–3 weeks

Panel Check

A fixed-scope diagnosis of your go-to-market motion. We test whether it fits your ACV, find where it leaks, and set a baseline on every metric we would later be judged on.

Duration: 2–3 weeks
Scope: Fixed. 32 checks across 8 areas
Your time: About 6 hours: three interviews and the readout
Access: Read-only CRM, marketing automation, ad accounts, a sample of call recordings
Price: Fixed fee, quoted on the scoping call

Book the Panel Check

Exhibit 1 Example output

Every Panel Check ends in a scorecard. Areas under 2.0 are where pipeline leaks.

Note: Example scorecard. Each area is scored 0–5 from the checks below, using your CRM data rather than opinions.

What we examine

AREA 1

Targeting & tiering

Is there a named target list?
Does fit come from closed-won data?
Do tiers match team capacity?
Share of pipeline from Tier 1–2

AREA 2

Signals

Which signals are collected today
Time from signal to first touch
Are signals combined into one score?
Does anyone own the alerts?

AREA 3

Engagement plays

Plays by tier and trigger
Buying-group coverage per account
Ads paused for open deals and customers
Suppression across every tool

AREA 4

Qualification

Definition of “qualified” in writing
Fit plus engagement, or form fills?
Sales acceptance rate
Disqualification reasons captured

AREA 5

Routing & speed

Median speed-to-lead, by source
Routing rules and capacity caps
SLA and escalation
Form length and enrichment

AREA 6

Deal process

Stage exit criteria enforced
Contacts engaged per open deal
Slipped close dates and reasons
Forecast accuracy vs actuals

AREA 7

Handoff & retention

What sales promised, written down
Health score and its inputs
Renewal alerts before the date
Expansion treated as a motion

AREA 8

CRM hygiene & data

Duplicate and stale-record rates
Required fields at entry
Integration ownership and errors
Tool and credit costs

Three weeks, week by week

Week 1 · Access

Data in, people heard

Kickoff and read-only access
Interviews: revenue leader, RevOps, one AE or SDR
Closed-won and closed-lost export, last 24 months

Week 2 · Analysis

Numbers, not opinions

Funnel rebuilt from raw CRM records
Speed-to-lead and routing tested with live forms
Closed-won patterns turned into a draft fit model

Week 3 · Readout

A plan you can act on

Scorecard, leak map and baseline sheet
Prioritised fix list by effort and impact
90-day plan, with or without us

What you keep

Motion-fit verdict. Whether your motion matches your ACV, with the economics shown.
Leak map. Where accounts and leads are lost, stage by stage, with counts.
Baseline sheet. Every metric we would later report against, measured today.
Draft ICP and tiers from your own closed-won and closed-lost data.
Prioritised fix list with effort, impact and owner for each item.
A 90-day plan your team can run alone. It’s yours either way.

Exhibit 2 Example output

The fix list is ranked by effort and impact, so the first month pays for the rest.

Note: Example from a lead-volume motion at €60k ACV. Bubble size shows confidence in the impact estimate.

02 · In-market accounts, weekly

Signal Desk

At any moment about 95% of your market isn’t buying. Every week, we find the accounts that are and put them in your CRM. Each one is scored, has its buying group mapped, and comes with a research brief your rep can act on the same day.

Pilot: 6 weeks, one segment of your market
Then: Monthly, with a 30-day notice period
Delivered to: Your CRM as accounts, contacts and tasks, plus a Slack digest
Success test: Agreed before we start: sales acceptance rate and meetings per target account

EXAMPLE · WEEK 14 BATCH · TIER 1

Nordwind Freight GmbH

Freight forwarding · 640 employees · Hamburg

ACCOUNT
SCORE72

Why now

3 daysNew VP Sales hired from a competitor’s customer+20

9 daysJob post: “RevOps Manager, HubSpot migration”+16

12 daysPricing page visited 3× from their network+9

Buying group · 3 of 7 mapped

VP SalesHead of RevOpsCFOCOOIT leadProcurementSales ops analyst

Suggested first touch

Open with the HubSpot migration: new sales leaders usually re-plan routing in their first 90 days. Reference the forwarding peer that cut lead response time. Rep reviews and edits before sending.

Owner: A. Becker · task due todayBrief AI-drafted · reviewed

Exhibit 3 Illustrative

From a whole market to the 25 accounts worth a rep’s week.

Note: Example for a niche market of 8,400 companies and a team of four AEs. The weekly cap follows your team’s capacity, never the other way round.

What’s in every weekly batch

Fit score and tier from your closed-won patterns, not a generic persona.
The signal that fired and what it usually means in your market.
Buying-group map: roles needed, roles found, verified contacts where the law allows.
A research brief drafted by AI and reviewed by us before it reaches your rep.
The recommended play from the play library, matched to tier and trigger.
Suppression: customers, open deals and opted-out contacts are removed automatically.

We don’t send volume cold email. Your reps own the first touch, because at €25k+ a reviewed message from a named person gets further than a sequence.

03 · We build the fixes

Leak Fix

Fixed-scope projects that close the biggest leaks the Panel Check finds. We usually start with qualification, routing and CRM hygiene, because better accounts are wasted until those work.

Fix	What “done” means	Typical length	Moves
Speed-to-lead and routing	Form fills enriched, matched to the account and routed in minutes, with an SLA and escalation	2–3 weeks	Speed-to-lead, meeting rate
Account qualification model	Fit + engagement + intent produce a qualified account, with the reasons on the task	3–4 weeks	Sales acceptance rate
CRM hygiene programme	Dedupe and normalisation jobs, required fields at entry, monthly hygiene score	2–4 weeks	Hygiene score, forecast accuracy
Tiering and target list	Named list from data providers, deduped against the CRM, re-tiered quarterly	2–3 weeks	Pipeline share from Tier 1–2
Buying-group coverage	Role map per tier, enrichment for missing roles, coverage tracked per account	3–4 weeks	Contacts engaged per deal
Deal process and risk	Stage exit criteria, mutual action plans, a deal risk score and forecast tracking	3–5 weeks	Stage conversion, cycle length
Handoff, renewal and expansion	Handoff doc from the deal, health score, renewal tasks at 120/90/60 days, expansion triggers	3–5 weeks	Gross and net retention

04 · We run it monthly

Panel Ops

We operate the motion with your team: tune the scores, retire plays that don’t work, keep integrations healthy and report against the baseline every month.

Named operator, in your Slack
Automation registry kept current: owner, trigger, output, metric
Tool and credit costs tracked against pipeline
Monthly notice. No annual lock-in

Weekly

Signal review

Batch quality, accounts heating up, alerts that nobody acted on.

Every 2 weeks

Play tuning

Retire what doesn’t convert. Adjust sequences, audiences and content.

Monthly

Progression report

Accounts by stage vs baseline, cost per qualified opportunity, process health.

Quarterly

Re-tier and retrain

Fit model and signal weights refit on new closed-won and lost data.

Packages

Buy one step, or the whole programme.

Prices are fixed before we start and quoted on the scoping call, because ACV, team size and stack decide the size of the work. Tool subscriptions stay in your name and are billed to you at cost.

Diagnose

Panel Check

The scorecard, leak map, baseline and a 90-day plan. For teams that want to fix things themselves.

2–3 weeks
Fixed fee

Quoted on the scoping call

Most clients start here

Panel Check + Signal Desk pilot

The Panel Check plus a six-week Signal Desk pilot. You see the accounts you’re missing and the leaks that waste the ones you have, side by side.

8–9 weeks
Fixed fee
Pilot success test agreed upfront

Quoted on the scoping call

Programme

Panel Check, Leak Fix + Panel Ops

The full system: Signal Desk, Leak Fix on your fix list, and monthly operation against the baseline.

Fixed-fee Leak Fix
Monthly Panel Ops, cancel with notice

Quoted on the scoping call

Exhibit 4

A typical programme: diagnosis in week three, first accounts in week two, a measured result by week nine.

Note: Typical timeline for a single segment. Leak Fix length depends on the fix list.

Next step

A 30-minute scoping call. Then a fixed price.

Book a GTM audit Read the method

The panelhop frog next to a rising bar chart